Masaki Matsushima eyes i-S.P.I.C The 15th selected products by the Japanese Industrial Designer Association is awarded to i-S.P.I.C ISL-104 adidas SHIORI CRAFSIS CRAFSIS CRF-109

President’s Message

Hirofumi Masuta, President

Sunreeve is an integrated eyewear company that has remained dedicated to continually developing and manufacturing spectacle frames and sunglasses with a focus on customer satisfaction since 1954. In addition to product development, we also concentrate our efforts on technological development and sales network expansion. In 1997, we opened a spectacle frame factory and a plating factory in China to enhance our production capacity and to strengthen integration from the stages of product development to manufacturing. Our output is distributed worldwide through our own sales organization in Japan, which includes the company’s head office in Fukui as well as branches in Tokyo and Fukuoka, and through distributors in various countries. We strive for further growth to steadily reflect the original intention of our foundation. One of our key aims is to ensure customer satisfaction.

Hirofumi Masuta, Chairman

Hirofumi Masuta

Brands

Licence Brands

Private Brands

i-S.P.I.C
i-S.P.I.C

http://www.ispic.jp/en/

i-S.P.I.C
i-S.P.I.C Spider

http://www.ispic.jp/en/

i-S.P.I.C
i-S.P.I.C BEAUTY

http://www.ispic.jp/en/

OVAL TAKUMI DESIGN
OVAL TAKUMI DESIGN

http://www.sunreeve.jp/oval/

BLACK GALLERY SPECTACLES
BLACK GALLERY SPECTACLES

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Corporate Principles

Trust
We implement creative organization and sound, positive management in return for the trust and expectation that people place in us, and aim to contribute to the realization of the ambitions held by everyone involved.
Creating lifestyles of abundant vision and sensitivity
We contribute to such lifestyles through our development and provision of highly functional and sophisticated eyewear.
Customer satisfaction
We act to improve the life of every company employee, enhance the prosperity and development of the company, and bring about the realization of aspirations through the pursuit of customer satisfaction.

Business Direction

Pursuit of high profitability by differentiating the company from others through focus on the development of high-quality products (in terms of both function and design) in line with market demand as well as speedy delivery with a streamlined organizational structure that combines our strengths and advantages Enhancement of customer satisfaction and movement toward industry domination by having employees act based on managerial ideas

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company profile

Company name
SUNREEVE CO.,LTD.
Chairman,Representative Director
Hirofumi MASUTA
President and CEO,Representative Director
Hideyuki KANATANI
Captital
40 million Yen
Annual Turnover
3.9 billion Yen(5.1 billion Yen as the whole group) as of April 2016 - March 2017
Foundation
November, 1954
Establishment
October, 1966
Number of Employees
114(450 as the whole group) as of April 2017
Officers
Hiroeki YANAGIHARA
Executive Vice President
Akinori ORIO
Executive Director
Yoriaki MASUDA
Director
Hirohiko SUGIYAMA
Director
Business Field
Design, Development, Production, Wholesale of optical frames and sunglasses in domestic and overseas market
Office
Head office
15-22 Sugimocho-cho, Sabae-city, Fukui-pref.
916-8558 Japan
TEL 0778-52-0111 FAX 0778-52-0121
Fukui Branch
15-22 Sugimocho-cho, Sabae-city, Fukui-pref.
916-8558 Japan
TEL 0778-52-1331 FAX 0778-52-1335
Tokyo branch
Kawakami No.2 Building 3F, Yotsuya 2-8, Shinjuku-ku, Tokyo, 160-0004, Japan
TEL 03-5368-2266 FAX 03-3226-3322
Fukuoka branch
Hakata Pearl Building 8F, Hakataeki Minami 1-3-8, Hakata-ku, Fukuoka-city 812-0016, Japan
TEL 092-474-3090 FAX 092-474-3099
Sunreeve Group

GLASS GARDEN (Optical Retail Store, a division of Sunreeve)

2-907-1 Kaminaka-cho, Sabae-shi, Fukui, 916-0016 JAPAN
Tel:0778-52-7117 Fax:0778-52-9292

GLASS GARDEN

SUZHOU SUNREEVE OPTICAL CO., LTD. (100% owned subsidiary)

1738, Huayuan Road, High-Tech Industrial Park, Kunshan Development District, Jiangsu 215316 CHINA
Tel:86-512-5779-1340 Fax:86-512-5779-2174

SUZHOU SUNREEVE OPTICAL CO., LTD.

SHANGHAI AITA OPTICAL CO., LTD. (100% owned subsidiary)

282-15 Gangye Road, Dakun Industrial District, Songjiang, Shanghai, CHINA
Tel:86-21-57855475 Fax:85-21-57855586

SHANGHAI AITA OPTICAL CO., LTD.
Affiliated company

KUNSHAN NAKA SMARTECH Co., LTD

809B Incubation Centre,NO.268 DengYun Road,KunShan, JiangSu,China
Tel:86-512-57370280 Fax:86-512-57371580
Business:Wholesale and retail of nursing care products in China

KUNSHAN NAKA SMARTECH Co., LTD

SHANGHAI BROADVISION OPTICS Co.,LTD

Room 713,714, 6 Lane 1279 Zhong Shan W Road, Shanghai P.R.C.
Tel:86-21-51168206 Fax:86-21-32090285
Business:Distribution of eyewear in China

SHANGHAI BROADVISION OPTICS Co.,LTD
Banks
Development Bank of Japan/Hokuriku branch
Japan finance Corporation/Fukui branch
FukuiBank/Shinmei branch
Fukuishinyokinko/Shinmei branch
Sumitomo Mitsui Banking Corporation/Fukui Branch
Shoko Chukin/Fukui Branch
HokurikuBank/Shinmei branch

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Company History

1954 NOV
Shinagawa Optical founded.
1966 OCT
Shinagawa Optical Co., Ltd. established.
1970 OCT
Company name changed to Sunreeve Optical Co., Ltd.
1980 NOV
"RENOMA" license obtained.
1983 MAY
Technology for electrodeposition coating established.
1985 JUL
Technology for pure titanium frame manufacture established.
1988 AUG
Act Sunreeve Co., Ltd. and Sanei Manufactory Co., Ltd. founded.
1989 AUG
Expansion of main factory completed.
1990 AUG
Corporate Identity (CI) program implemented.
Company name changed to Sunreeve Co., Ltd. Name of Act Sunreeve Co. Ltd. changed to Act Co., Ltd.; name of Sanei Manufactory Co., Ltd. changed to Sanei Co., Ltd.
1992 SEP
Automatic plating line completed.
1994 MAY
Own brand NEUX launched at MIDO (the International Trade Show for Optics, Optometry and Ophthalmology) for the worldwide market.
1994 OCT
Good Design Award (sponsored by MITI – the Ministry of International Trade and Industry) received for the company’s NEUX brand.
1995 MAY
Own brand Takumi (Oval) launched at MIDO for the worldwide market.
1995 JUL
"Disney Character" brand license obtained.
1995 OCT
Good Design Award received for "NEUX", "OVAL", and "RENOMA" brands.
1996 JUN
"MA-JI MASATOMO" brand license obtained.
1996 OCT
Good Design Award received for "JACK NICKLAUS" brand.
1997 APR
Operation of the optical frame factory in China (Suzhou Sunreeve Co., Ltd.) commenced.
1997 OCT
Operation of the plating factory in China (Suzhou Sunreeve Co., Ltd.) commenced.
Good Design Award received for "MA-JI" and "OVAL" brands.
1998 OCT
Good Design Award received for "OVAL" brand.
1999 MAR
"HELLO KITTY" brand license obtained.
1999 OCT
Good Design Award received for "AIRWALK" and "OVAL" brands.
2000 FEB
ISO 9002 certification obtained by Suzhou Sunreeve Optical.
2000 JUN
"CHARLES JOURDAN" brand license obtained.
2000 OCT
Good Design Award received for "AIRWALK" and "OVAL" brands.
2000 DEC
"MASAKI MATSUSHIMA" brand license obtained.
2001 OCT
Good Design Award received for "OVAL" , "JUNKO SHIMADA" and "MA-JI MASATOMO" brands.
2001 NOV
"GLASS GARDEN" optical retail store opened.
2002 JUL
"JUNKO OUCHI" brand license obtained.
2002 OCT
Good Design Award received for "MA-JI MASATOMO" and "COUP DE CHANCE" brands.
2003 APR
"SYBILLA" brand license obtained.
2003 OCT
"INDIVI" brand license obtained.
2004 JAN
ISO 9001 certification obtained by Kunshan Sunreeve Electroplate.
2004 OCT
Good Design Award received for "MA-JI MASATOMO" and "MASAKI MATSUSHIMA" and "OVAL" brands.
2005 SEP
"KEN OKUYAMA" brand license obtained.
2005 OCT
Good Design Award received for "MA-JI MASATOMO" and "MASAKI MATSUSHIMA" brands.
2006 OCT
Good Design Award received for "MASAKI MATSUSHIMA" and “OVAL” brands.
2006 DEC
Takeover of Sanei Co., Ltd. implemented and its production line transferred to China.
2007 OCT
Good Design Award received for "MA-JI MASATOMO" and "MASAKI MATSUSHIMA" and "OVAL" brands (13 consecutive years award as Sunreeve).
2008 MAY
Own brand "BLACK GALLERY SPECTACLES" launched at MIDO for the worldwide market.
2009 MAY
"PAUL&JOE SISTER" brand license obtained.
2009 OCT
"PAUL&JOE" brand exclusive distributorship (Japan) obtained.
2010 MAR
"LOTTO" brand license obtained.
2011 JAN
“Aquascutum” brand license obtained.
2011 SEP
SHANGHAI BROADVISION OPTICS Co.,LTD established in September 2011 as a joint-venture company of Suzhou Sunreeve Optical Co., Ltd.
2011 NOV
“TK” brand license obtained.
2013 MAR
Own brand “i-S.P.I.C” 1st collection launched for the worldwide market.
2013 DEC
“ROCHAS” brand license obtained.
“SHUNSOKU” brand license obtained.
2014 JAN
“i-S.P.I.C” selected as “JIDA design museum selection VOL.15”.
2014 APR
Takeover of Act Co., ltd. implemented.
2014 JUN
Shanghai Aita Optical Co., Ltd. merged as 100% owned subsidiary.
2015 APR
“GLIDER” 1st collection launched.
2015 JUN
KUNSHAN NAKA SMARTECH Co., LTD established in June 2015 as a joint-venture company of Sunreeve Co., Ltd.

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Head office and Fukui Branch

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